UX Designer & Design Thinker

I am Darren Sorrels, User Experience & Interaction Designer crafting thoughtful digital experiences with research, interface design, and front-end polish.

Product Design User Experience UX Strategy UI Development

My Services

UX Design Strategy

I work smarter with you, to discover the problems that really need to be solved for your target users. Once, we discover the issues I help you to implement the best solution to solve that problem.

Interaction Design

I craft beautiful interfaces that will make your products work smoothly and provide delightful experiences the power of aesthetics and function combined.

UI Development

I bring the designs to life with code utilizing my skills with HTML/CSS/JS.

Identity Design

I provide design services necessary to communicate your brand identity to your customers which include logo design along with the collaterals the logo design would be used on.

The Approach

The work moves like a sequence of panels: research creates the scene, strategy gives it structure, and interaction design turns the moment into something people can feel.

Understand

By conducting user research I can understand your customers needs and help you provide the optimal experience for them with your product.

Define

I combine the research gathered to hone in the key pain points your customers are facing.

Ideate

This is where the magic happens. I generate ideas with you and shape them into clear product directions.

Prototype

We'll build out the ideas most likely to improve the experience your users have.

Testing

Those ideas need to be tested to prove whether they will achieve the business needs and the users needs.

Implement

Once we determine the winner through testing, we begin shipping the product out to customers.